Retained by the Baccheschi Berti family for management consulting, public relations, social media / influencer management and new market development.
Worked across establishing new company policies, recruitment, hotel rate strategies, brand management including TripAdvisor and Booking.com, new website development including copy writing, digital marketing, daily staff and client management.
Key successes included launching a prestigious 9th room (Suite Torre) with media features in the UK’s Financial Times; How To Spend It, and Australia’s WISH Magazine.
General sales and marketing counsel remains ongoing.
Social Media and Public Relations - ongoing.
Consulted to News Corporation assisting in the re-launch of VOGUE LIVING’s new travel section - including writing a 18 page special travel feature on Italy.
Founding Committee Member for SOHO HOUSE’s new program: Cities Without Houses
On-going counsel for luxury travel.
Bannisters by the Sea
Project Leader for two new penthouse suites designed by Collette Dinnigan in collaboration with Hugh Stewart and Victoria Collison.
Project Leader to launch this new hotel into the Australian market across both social and traditional media.
The Australian Financial Review
Retained by Fairfax Media to write an article on the pioneers of Eco-Tourism.